May 31, 2025
Amazon is less competitive than it was four years ago—and it’s not just a feeling. It’s backed by data.
In this episode, Andy breaks down key insights from a recent Marketplace Pulse article showing how casual sellers have exited the platform, leaving behind stronger, more strategic brands.
Read the full...
May 30, 2025
In this episode, Andy breaks down what conversion rate actually means on Amazon, how the data is split between different tools, and how to avoid making decisions based on the wrong numbers.
You’ll learn the difference between session-based CVR and ad clicks, how attribution inflates your results, and what to...
May 29, 2025
3D product listings and augmented reality tools are no longer future tech—they’re live, tested, and converting at higher rates.
In this episode, Andy breaks down a powerful article about Fibbl, a startup making it fast and affordable for brands to create interactive 3D models of their products.
You’ll hear how...
May 28, 2025
This massive brand is officially back on Amazon—for real this time. After a five-year hiatus, one of the world’s most iconic brands is once again selling directly on the marketplace. But what changed? And why now?
All my resources and services can be found here: www.andyisom.com
May 27, 2025
Amazon is powerful—but it’s not the whole game.
In this episode, Andy breaks down the key differences between building an Amazon-first brand and building a true e-commerce brand. From platform dependency and customer ownership to exit multiples and long-term equity, this episode helps sellers see the...