Jul 31, 2025
All the biggest brands in the world seem have been started from
a stupid idea... One that friends, family, and peers said would
never work. Yet here we are.
Nike, Liquid Death, Patagonia, Dave's Hot Chicken, and many of my
episodes from How I Built This with Guy Raz tell the
story.
The magic happens outside the...
Jul 30, 2025
Amazon Attribution finally works—and if you're not using it, you're leaving money on the table. In this episode of Built by Business, Andy breaks down how Amazon Attribution and the Brand Referral Bonus can help you track external traffic, lower ad costs, and boost profit.
Whether you're working with influencers,...
Jul 29, 2025
Your Amazon Brand Story module might be costing you sales. In this episode of Built by Business, Andy breaks down why most sellers use the Brand Story feature wrong and how to fix it to build trust, drive conversions, and increase your listing performance.
Learn the three reasons your Brand Story isn’t working,...
Jul 28, 2025
You don’t need to rank on Page 1 to win on Amazon in 2025. In this episode of Built by Business, Andy reveals why top-of-search isn’t everything anymore—and how the smartest sellers are building profitable brands using lean PPC, long-tail keywords, and off-Amazon traffic.
Discover how to drive sales and grow...
Jul 27, 2025
Bundling is one of the most powerful—and most ignored—ways to grow your Amazon business profitably. In this episode of Built by Business, Andy breaks down how to use Amazon product bundling to increase your average order value, boost profitability, and defend your listings from hijackers.
Whether you're using...