Jun 30, 2025
Thousands of creators are going viral—but going broke. In this episode of Built by Business, Andy Isom breaks down the Creator Trap: the disconnect between attention and income, and how to fix it. You’ll learn why content alone isn’t enough, what business infrastructure most creators lack, and how audiences and offers are the key to sustainable online income.
If you're a content creator with views but no revenue, this episode is your wake-up call—and roadmap.
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