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Selling on Amazon with Andy Isom

Jun 10, 2024

In medieval times, a moat protected castles from enemies. In 2024 and beyond, creating a "moat" around your brand is essential for success in e-commerce. It's no longer enough to have a great product; you need to give your market compelling reasons to purchase your products and remain loyal to your...

Jun 3, 2024

Just because a market is saturated doesn't mean you can't be successful. Success comes from differentiating yourself—being special, better, and resonating deeply with a specific audience. This process begins with identifying your ideal customer avatar, which involves understanding the unique needs, preferences,...

May 27, 2024

In this episode, I talk about the six common Amazon FBA mistakes people make:

  1. Inaccurate product research
  2. Ignoring Amazon's fees
  3. Poor inventory management
  4. Neglecting product listing optimization
  5. Poor PPC advertising management
  6. Ignoring Amazon's policies


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May 20, 2024

In this episode, I address a question from my weekly Q&A call: “Should I pay the mold fees and create a fully customized product, or should I simply sell what my supplier already has in stock?” I share the three key advantages of having a unique product, helping you make informed decisions about your...

May 13, 2024

If you're doing the private label business model, you know how important Amazon PPC is, however, it's getting more and more competitive. It's harder to convert people through this plus advertising costs continue to rise. To beat competition, you have to be more creative when advertising your product. In this episode, I...