Mar 27, 2024
The Loss Leader strategy has long been a staple in the playbook of major retailers, with Costco standing out as a prime example. This strategy involves offering a product at a loss to drive high conversions and attract customers. While selling a Loss Leader may result in immediate financial loss, the strategy's...
Mar 25, 2024
As the barrier to entry in business continues to lower, standing out and excelling become imperative. In this episode, we dive into risk management strategies and the power of tools like PickFu to test product concepts before committing to suppliers. I share how PickFu can be a game-changer in your product launch...
Mar 20, 2024
Embracing the unknown can be daunting for many, as it comes with the risk of failure. However, within that uncertainty lies a realm of excitement and enjoyment. In this episode, we delve into the exhilarating journey of launching a new product, without an established sales history or reviews, and the fulfillment found...
Mar 18, 2024
When it comes to business, speed is the name of the game. In this episode, I talk about the seven actionable steps needed to launch your product within a 90-day timeframe.
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Mar 13, 2024
The most common roadblock people struggle with is finding a product to sell. In this episode, I talk about three ways you can discover your next breakthrough product:
1) Alibaba: Unearthing Gems in the Digital Marketplace
2) Exploring Beyond the Screen: Physical Stores, Trade Shows, and Expos
3) Unveiling Innovation...